USA Today -YouTube TV announced Thursday that the price of its subscription service will be rising, again.
YouTube TV told USA TODAY that users can pause or cancel their subscription service.
Toh also shared that the new price will go into effect today for new members.
“Cut the cord” they screamed.
And like idiots, we obliged.
“Cutting the cord” was supposed to be the move that saved us all.
Fast forward to today, and YouTube TV just announced theyre jacking up their price- again.
Starting January 13, 2025, youll be shelling out $82.99 a month for their base plan.
Spare me the corporate spiel about rising costs of content and quality service investments.
Lets take a little trip down memory lane, shall we?
By 2019, that number jumped to $49.99.
In 2020, it crept up to $64.99.
Then, 2023 brought us $72.99, and now were looking at $82.99.
At this rate, itll hit triple digits before we even get a proper NFL Sunday Ticket bundle.
A few years back Chief mentioned this on twitter and I agreed.
I felt like a schmuck.
And heavn forbid if you got logged out of your account and need to log back in.
My friend the scholar and gentleman Rear Admiral jumped in the replies to tell me I was crazy.
The original appeal of cutting the cord was simplicity.
Pay less, watch what you want, no extra nonsense.
Now, were drowning in subscription services.
Want to watch all your favorite shows?
Not to mention the sports packages and whatnot for your telvision service.
Remember flipping through cable channels?
Easy, breezy, done.
Want to watch live sports?
YouTube TVs price hike is just the cherry on top of this absurd sundae.
Theyre charging more while delivering the same product.
And where does it end?
That’s the real question.
What are our options?
It’s not like there really are any.
They can continue to raise fees and there’s not a damn thing we can do about it.
Cut the cord, they said.
Save money, they said.
Its a scam, folks.
The revolution promised us freedom, but instead, we got a buffet of fragmented, overpriced options.
If this is “progress”, we failed big time.
We should have known.
Something that seems too good to be true, always is.
