The concept has been raised before.
But expansion, the thinking goes, would create a reason to take a fresh look.
I am begging the NBA to stop embarrassing themselves.

Sorry, this is some of the biggest loser shit I’ve ever heard.
Stop looking for handouts.
Now, this isn’t to say there isn’t currently an imbalance between the two conferences.

At the same time, nobody expected the Bucks, Pacers, and Sixers to be mostly dogshit.
Credit to me for being man enough to admit that.
Sometimes playoff runs are easy, sometimes they’re hard.

If you don’t like it and you want an easier path, win more games!
Let’s also not pretend like every Western Conference playoff run is nothing but world beaters.
For example, the Nuggets didn’t beat a single 50 win team on the way to their title.

Sort of sums up our current generation no?
I dunno, that’s life.
That’s how the cookie crumbles and sometimes life isn’t fair.
The issue is as history has shown, these things change all the time.
One year it might be West heavy, the next year it might be East heavy.
The real answer is stop looking for shortcuts into contention and be a competent organization.