The commercials were all for cars, car care products, and beer.
With not a boner medicine or any other pharma ad anywhere in sight.
Those are the only practical, useful improvements they have to show for all their advancements in technology.
The rest of the stuff on the screen is just whistles and bells.
All sound and fury, signifying nothing.
Which is to say, until now.
Until the 2024 season.
Thanks to Bill Belichick joining the Manningcast.
The idea of him ever leaving coaching seemed impossible.
But he didn’t leave coaching; it left him.
And it’s not just to his benefit:
… but to the good of all of us.
Belichick is giving us the content we never knew we needed, but did.
Meanwhile Indy never got punished for piping crowd noise into the RCA Dome.
Not even a fine, never mind losing a draft pick for actually getting caught actually cheating.
That “Ugh” was more eloquent than any Shakespearean soliloquy.
And this was coming from a true Swiftie who’s seen her in concert twice.
Their inexplicable failure to double Travis Kelce.
Basically the cranky, impatient perfectionist we’ve all come to know and love.
Mike Eruzione’s goal.
Dwight Clark’s catch.
Tiger’s putt at the 16th of Augusta.
Like all of us, Bill is beyond sick of watching Swift cheer on her man.
But his own greatest press conference triumph?
That never gets old.
Neither will Belichick’s broadcast career.
Get his second Emmy award ready for him.
And let’s enjoy this ride while it lasts.
