That’s because there is virtually nothing different about it.
Very cool, Walmart.
All I can think about when companies do this is the fact that this cost seven figures.
It’s a money laundering scheme.
In fairness, I guess Walmart did actually go quite a new direction with the wordmark.
And that new direction was taking the wordmark they already had, highlighting it and hitting “Bold.”
Kudos to all the people who got rich off this.
America is a wonderful place if you might get yourself into the right professions.
I’d put corporate branding consultant right up there with fired college football coach.
