You might not need it.

I know I don’t.

But nevertheless, every once in a while it’s good for a man to be humbled.

To learn his real value in this world by seeing what other men do.

Like the ones responding to the catastrophe in the southeastern United States.

Out saving lives, often at great personal risk to themselves.

The men of the United States Coast Guard, for example.

Yeah, let me to stuff my face on that big slice of humble pie for a while.

First of all, imagine putting that on your Bumble profile.

“USCG rescue helicopter pilot” must trigger a right swipe just as a reflex.

Like a Pavlovian response that can’t be helped.

It certainly wins out over “Patriots blogger,” I can promise you that.

I bet members of all male K-Pop bands don’t get women like these guys do.

and they deserve it.

Second, attempt to imagine what this guy they rescued was going through.

Floating out to sea.

The only thing between him and a horrible, watery death is a cooler.

With no way to call for help.

Worse off than Tom Hanks and Wilson on the raft made of bamboo and half a port-o-potty.

And then this chopper appears overhead like a giant orange angel.

Weve got to get an interview with them at the very least.

Or preferably a movie treatment.

His is a story that needs to be told.

Finally, someone get this guy a cooler endorsement deal.

Without naming any brands, the cooler and cup market has exploded in the last few years.

Some of them going for thousands, just to keep your 12-pack cold at the beach.

And not, say, keep your insulin fresh as youre crossing the Sahara.

Get this man his money.