This conference was built on smaller (mostly Catholic) schools that live breathe and die with basketball.
Its built on gritty basketball, crazy fanbases, rivalries, and coaches who are larger than life personalities.
Thats 100% what you have here with Danny Hurley.

Hurley is an all timer with his technical fouls.
Now we got Hurley taunting Creighton fans pointing to his fingers and saying 2 rings.
But I just cant here.
This is who Hurley is.
Hes a living breathing basketball obsessed lunatic and I say that in the most endearing way possible.
He was put on this planet to win basketball games and hes done it.
Working so much hes one of only 3 guys to win back to back titles since 1991.
Why would he apologize?
Why would he not taunt fans?
He famously called his shot years ago …
And he has delivered big time.
This is what we need in college basketball.
Coaches being the biggest personalities in the game and having their teams define their personality.
Danny Hurley is becoming the big boy on the block that talks the talks and walks the walk.