Briefly, let me tell you about a great American success story.
It’s an underdog story about a little free, Boston newspaper.
This paper gained a small but fiercely loyal following of young professionals from the area.
But then a new element was injected into the mix.
Attractive female models on the cover.
The first one was an Olympic athlete.
The photo was likely lifted from a men’s magazine at the time in a copyright violation.
But it helped the paper gain traction in the market.
Soon, it evolved into a daily blog.
A new writer calling himself Uncle Buck was hired.
Eventually the company’s owner added a feature in which local women would submit photos of themselves.
That company’s na– OK, I think we can skip the big reveal.
Barstool didn’t invent “Sex Sells” as a marketing strategy.
But I defy anyone to come up with a better example of how effective it can be.
You could say thePlayboyEmpire, but that’s different because sex was the whole point.
Hefner never tried to build his brand around interviews with Norman Mailer and reviews of luxury watches.
The postwar generation bought it to look at nekkid ladies, period.
The rest was all just to give it an air of respectability.
And now it’s fair to say the WNBA is ready to take that same step.
It’s a smart move from a business sense.
It can only help elevate the brand.
They chose someone who’s obviously comfortable in front of the camera.
It’s a win all around.
This subset of the population is vocal, but small.
And in the end, irrelevant and powerless.
The business model the WNBA is employing is time-tested and public-approved.
The future is as bright with this strategy as the midday sun on actual Mercury.
Keep the good work, Boss Lady.
