Everyone’s got an explanation as to why NBA TV ratings are down.
Its a scenario that we could have.
Remember last year, G League won in the first round of Rising Stars.
That Bronny James is the guy who’d put eyeballs on screens across the nation.
Because we’re all so fixated on the G League, presumably.
And because it’s so rare that Americans get to watch … a guy shooting hoops with his dad?
Hey, I’d try and watch.
Which are never the case.
I’d undoubtedly find some entertainment value from the thousands of videos on X the next day.
That would be worth three minutes out of everybody’s life.
To be clear, this is not about Bronny.
Yes, he’s a Nepo Baby.
It would be the height of ridiculousness to pretend he’s where he is on merit.
When your parent is a star, you get a leg up.
It’s not anyone’s fault.
No one promised it would be fair.
So it’s OK to be a Nepo.
Just be a good one.
Ken Griffey, Jr. Barry Bonds.
A Manning brother or a Manning grandson.
Hell, half the owners of sports franchises inherited their teams from their fathers.
There’s no shame in it.
But there is shame in being promoted to a job you’re objectively terrible at.
Just not for the reason Adam Silver might think.
