This was their first chance to truly create a playoff homecourt advantage in a home that was actually theirs.

So what was their plan with the Nuggets and Nikola Jokic in town?

How do you possibly distract the best basketball player on the planet?

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You go after his heart

Now THIS is playoff basketball!!

Steve Ballmer you beautiful crazy sonofabitch, you’ve done it again!

Horse heads for the fans in The Wall?

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That’s the pop in of elite mental warfare that can win you a series.

This is how you build a culture and an identity.

To be fair, you also execute the risk of this motivating Jokic.

Perhaps he sees all these horses and decides to go extra hard as a way to honor them.

Maybe they give him the boost that only your one true love can give.

So really, it’s a gamble, but one I think you have to make.

In the playoffs, you have to throw everything against the wall and see what sticks.

To do it in an innovative way like this, that rules.

That’s what the playoffs should be all about.

As I write this, it also might be working.

Jokic has been relatively quiet in the first half and the Clippers are kicking ass.