I think the commercial value will prompt somebody to do it.
What do you see?
Houses, buildings, cars, people, etc.

Mostly likely you see trees.
The ground is probably covered in grass, snow, asphalt, or concrete.
Maybe some used needles depending on where you live.

But more than anything else, you see sky.
The mysteries of the universe are vast and wide.
Billions of trillions of stars.

Scientists estimate there are roughly 20 sextillion planets across the known universe.
How many of them contain life?
It would be arrogant for us think only Earth is capable of inhabiting intelligent beings.

When you consider its expansiveness.
Other words that come up when you Google “synonyms for enormous”.
They leave no stone unturned.
Except for the largest, most available piece of advertising real estate of them all.
The god damn sky.
Which seems like a miscalculation on the astronomers part.
Nobody was even talking about space ads.
I don’t think anybody of importance even knew this was an option.
That it would prevent astronomers from uncovering the aforementioned mysteries of the universe.
That it would be fucked up beyond measure to start selling the sky.
But we need to take care of our home the best way we know how.