Not because of the service.
Not because of the snacks.
Not because of the colors.
I’m a loyal Southwest flyer because of the PRICE.
People forget that my first job was in a 7th grade classroom for a mere $33,991 a year.
I’m not flushed with cash by any means.
And as of today, I am disgusted….like many Americans across the country.
I could go on and on and on.
All I’m saying is this reminds me of when Subway got rid of the $5 footlong.
Sure it might help your (insert financial term here), but your customers will never forgive you.