Not because of the service.

Not because of the snacks.

Not because of the colors.

I’m a loyal Southwest flyer because of the PRICE.

People forget that my first job was in a 7th grade classroom for a mere $33,991 a year.

I’m not flushed with cash by any means.

And as of today, I am disgusted….like many Americans across the country.

I could go on and on and on.

All I’m saying is this reminds me of when Subway got rid of the $5 footlong.

Sure it might help your (insert financial term here), but your customers will never forgive you.