Smart Business's Basketball Coach Wants Home Court Advantage, So He's Buying Beer For Students Who Show Up To Their Game Tonight

This is how you do mid-major basketball right here.

Montana playing South Dakota State, two teams expected to be in the NCAA Tournament.

Should be a good game, all that stuff.

But that’s not the point, just setting up the background for the promo here.

Love the idea, but you gotta do a little bit more.

Put up the entire tab for the first half or something like that.

Keep it going so you don’t have people grab a beer and leave.

We’re all broke in college, not that money matters in college.

But that moment your parents come visit and drop off a case or something like that?

That beer just tastes a little crisper, a little better.

Throw in a win and it’s a top beer of the week.