Most if not all the Jimmy Butler buzz is coming from Shams.

He seems like he has made it his life’s mission to get this trade to happen.

But then came Christmas.

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All eyes are on the NBA, what does Adam Silver want?

He wants eyeballs and he wants attention on his league.

Does it surprise anyone that Shams had this tweet ready to go early Christmas morning?

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I mean that headline and topic on the morning of NBA Christmas was an engagement cheatcode.

No shit that was going to go super viral, which of course it did.

There was really only one thing.

Nobody is clicking that story.

They are just QT’ing it and going about their day.

That’s no accident.

Or was this latest Shams drama created out of nothing and not even worth a response?

Who’s to say really?

Jimmy Butler is not being traded.

That’s totally something NBA teams do.

At the same time, I sort of believe him here.

That’s not exactly the best way to go about managing a roster.

Daryl Morey did the same shit to Chris Paul back on the Rockets.

Maybe a team gets desperate and overpays.

Maybe the Heat struggle and would benefit from the asset reset.

It’s not like Butler has a no-trade clause, he can’t choose where he ultimately ends up.

All for an asset that can leave for nothing?

That would be basketball malpractice.

Maybe now it costs you an extra 2nd round pick or a different set of pick protections.

For now, according to Pat Riley that market doesn’t include Jimmy Butler.

Let’s check back in a month.