We can afford to pay no attention to trends we don’t much care for.
But that’s not a luxury afforded to Ball Coaches.
For an example, look no further than Rich Rodriguez.

This guy’s first year on the sidelines was as an assistant at West Virginia in 1985.
Now the man is in his 60s.
And managing personalities who were born during his first head coaching stint at WVU.

I’m Rich Rod’s contemporary.
When you’d watch Monday Night Football and every ad was for beer or car care products.
So between that and Lynda Carter:
… nature gave them all the boner pills they’d ever need.
Sure, there wasJoe Namath’s infamous commerical wearing ladies' nylons.
But that was that world.
But that’s the direction the culture has headed.
So as a fellow Boomer, I wish Coach Rodriguez the best of luck in this endeavor.
He’s on the side of the angels here, trying to toughen up his team.
Make them live up to their Mountaineers namesakes.
And return them to the football players he grew up with.
All us Olds can do is hope for the best and weep for our nation’s future.