Everything in the world is expensive right now.
It doesn’t matter what it is, the price of shit keeps going up.
One area where you’ve really seen this impact is sporting events.

Gone are the days when these events were even remotely affordable, especially if you have a family.
Between ticket prices, parking, and concessions, it’s a bloodbath for your wallet.
That’s certainly not nothing.

As a result, we’re starting to see certain markets push back.
Well, Mat Ishbia of the Suns said that’s great, but hold my $2 soda!
As a fan, it’s possible for you to respect that.
When healthy, the Suns are every bit a contender as anyone else in the West.
Another move you have no choice but to respect.
I’m sure there are some backdoor financial incentives for him to do something like this but whatever.
Bringing the game to the people and your fanbase is what it’s all about.
That’s an owner who cares.
You also have to remember the era that preceded Ishbia.
Robert Sarver would NEVER do any of the things in this blog.
In fact, his track record proved he’d actually do the exact opposite.
So shoutout to Mat Ishbia.