I like Liquid Death.
Nobody else in the water industry does badass.
Liquid Death is original.
But when Liquid Death hit the market, I definitely thought it would be a flash in the pan.
No chance would it catch on well-enough to actually make the company money.
Since hardcore water was such a smashing success, Liquid Death is taking on a new challenge.
Which should be a much easier sell.
Pissing your pants has had a bit of a renaissance in recent years.
Piss Dawgs proved to be the catalyst for a pants pissing trend that swept the nation.
You’ll be the funniest guy at any Bills tailgate.
It’s exactly what Liquid Death is hoping for when the put their Pit Diaper on the market.
I’m already playing into their hands by writing this blog.
The only place they went wrong is by not making enough.
They underestimated the demand for Pit Diapers.
But overall, well-played Liquid Death.
That’s some quality viral marketing.
Can’t wait to see Dana Beers use one in the wild.
