Part of what makes Wimbledon such a special tournament every year is the dress code.
Even people who don’t follow tennis too closely know that everybody wears white at Wimbledon.
It helps it stand out from the rest of the tournaments.
So former Wimbledon finalist and current pickleball player Genie Bouchard is onto something here.
Obviously there’s already the French Open at Rolland-Garros.
Or imagine Frances Tiafoe dazzling everyone in the quarterfinals while wearing the Borat mankini.
Don’t even get me started on that tall glass of water Jannik Sinner.
The average viewer might not care about grass vs clay vs hardcourt.
But you throw Sascha Zverev out there in a speedo?
Now there’s some more significance to the French Open brand.
Credit to Genie Bouchard on starting the movement.
