Professional sports are an entertainment product.
And while the actual athleticism on display is a large portion of that entertainment, people also love storylines.
It’s what drives some of the biggest leagues in the world.
you should probably get people interested and invested in the players in order for them to actually care.
Some leagues are great at marketing their players, and others struggle mightily.
But a great storyline is always going to be like a free money printing machine.
That’s a million dollar storyline.
The WNBA stars have reportedly been dating since Carrington transferred from Stanford to Baylor for her senior year.
Smith was a junior for the Bears during that 2020-21 season.
Obviously you don’t want to fabricate storylines and would prefer them to come about more organically.
You see it happen all the time across sports.
Like the RedZone channel, for instance.
This year the NHL is going to be testing out a RedZone-style channel of their own.
The MLB brought the shot clock over from basketball for the pitch clock.
So maybe more sports just need to have players all hooking up with each other throughout the league.
Really ramp up the drama.
I could care less if Travis Kelce is dating Taylor Swift.
But if Travis Kelce and George Kittle are getting it on?
You could talk about those not-so-tight ends all broadcast long.
