Perhaps LeBron had a point?

How does an NBA team fight back in a situation like this?

You get your social/marketing teams together and cook up something lethal.

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A death blow that you cannot respond to.

Go viral, win in the court of public opinion and go on with your day.

If done right, a move like that can really play.

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Now this, is doing social media right in my opinion as a team account.

I mean, this is a fatality.

There’s no response that Shaq could give as a rebuttal that would matter.

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Flex all his rings, so what.

You couldn’t beat the Pistons despite having a superteam, and you got wrapped up in 5 games.

It was one of the biggest upsets in NBA history.

The Pistons were the biggest underdog to win a Finals since the mid 80s!

In my opinion, this is what social media should be for when it comes to professional teams.

If people are going to talk crazy about you on National TV shows, fight back.

There’s a reason that Pistons tweet went super viral, because a well executed clap back usually does.

So I commend the Pistons organization for fighting back.

They may not have started this back and forth, but they sure as shit ended it.