Its a substantial spend for any of the 20-somethings in Coachellas target demographic.
But festival organizers have increasingly helped finance their purchase through payment plan programs.
Representatives at Goldenvoice, which puts on Coachella, declined to comment for this story.
Festivals are now marketing a cheap down payment as their main call to action, the source says.
The messaging is $20 down gets you in the door, or $50 down gets you started.
If youre financing your festival tickets, honestly, who cares?
You gotta flex that carefully staged Instagram shot in front of the Ferris wheel somehow, right?
You wouldnt want your Instagram followers knowing the ugly truth right?
I think weve done it folks.
This story right here.
Weve finally reached peak America 2025.
These festivals, man.
Its not even close to about the music anymore.
Its about marketing a payment plan now.
Theyre literally selling the concept of going broke in installments.
Sixty percent of these festival kids are financing their tickets now.
Festival organizers have cracked the code to Gen Zs wallet.
You almost have to respect it.
And wonder how nobody came up with it sooner.
Low monthly payments for a weekend theyll be too blackout drunk to remember.
Charging someone extra for the privilege of paying over time?
Its not convenience, its capitalism, baby, pure and simple.
These promoters even have the audacity to pretend theyre doing you a favor, calling it trust.
Youre trusting a kid who still calls their mom to ask how to do laundry to reliably make payments?
Good luck with that.
But not to worry.
If you default, Coachella graciously offers you a credit towards next years festival.
Because the perfect way to teach someone financial responsibility is to force them to repeat their mistakes.
The Woodstock generation has got to be throwing up in their mouths.
Theres no rebellion here.
No peace, love, and freedom of expression uniting everybody through music.
This is just corporate vultures picking at the carcasses of broke college kids desperate for social media clout.
This is actually the total opposite of everything Woodstock (the og music festival) stood for.
And the epitome of America right now.
Over leveraged, over extended youth, digging themselves deeper into a hole.
All so they can stunt, (in flower crowns), and keep up with the joneses.
The definition of whistling past the graveyard.
But all good bro, enjoy that festival flex and crippling debt until your mid-thirties.
At least youll always have the photo to remember it by.
Thats probably all youll ever actually own.
(Sidebar- actually no, Zuckerberg technically owns that)
P.s.
- the entire music business model is so fucking broken right now
