I know it’s an extremely popular show.

How many people arereallygoing to pay money for Wondery+ for a show they can get for free?).

That just seems crazy.

I can’t imagine they make a return on that investment.

But apparently these companies think it’s worth it.

And there must be some money they’re making through advertising.

They don’t make sense to me.

Maybe it’s just all about exposure and trying to capture market share.

Regardless, the numbers being thrown around in the podcasting world lately have been massive.

And I’m pretty sure the majority of those clips have been about Taylor Swift and not football.

But I’m told it’s a great show.

The potential of that alone is probably worth $100M of change out of Jeff Bezos' pocket.